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Channel: Retailing – Dr. Dhruv Grewal
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Expressing and Defining Self and Relationships through Everyday Shopping...

Compeau, Larry D., Kent B. Monroe, Dhruv Grewal and Kristy Reynolds (2015), “Expressing and Defining Self and Relationships through Everyday Shopping Experiences,” Journal of Business Research,...

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Does the Presence of a Mannequin Head Change Shopping Behavior?

Lindström. Anika, Hanna Berg, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2015), “Does the Presence of a Mannequin Head Change Shopping Behavior?,” Journal of Business Research, forthcoming.

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The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing

Grewal, Dhruv, Anne L. Roggeveen and Jens Nordfält (2015), “The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues,” Journal...

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The Future of Retailing

Grewal, Dhruv, Anne Roggeveen, Jens Nordfält (2017), “The Future of Retailing,” Journal of Retailing, 93 (March), 1-6. (editorial).

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Fairness Perceptions of Retail Price Increases by Foreign and Domestic...

Dutta, Sujay, Atilla Yaprak and Dhruv Grewal (2017), “Fairness Perceptions of Retail Price Increases by Foreign and Domestic Brands: Role of Ethnocentric Beliefs, Profit Stickiness, and Contextual...

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Retailing in Today’s World: Multiple Channels and Other Strategic Decisions...

Grewal, Dhruv, Anne L. Roggeveen, Rodney C. Runyan, Jens Nordfält, and Maria Elena Vazquez Lira (2017), “Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm...

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The Club Store Effect: Impact of Shopping in Warehouse Club Stores on...

Ailawadi, Kusum L., Yu Ma, and Dhruv Grewal (2018), “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases,” Journal of Marketing Research.

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Understanding the Long-Term Implications of Retailer Returns in...

Beitelspacher, Lauren, Adam Rapp, Tom Baker and Dhruv Grewal (2018), “Understanding the Long-Term Implications of Retailer Returns in Business-to-Business Relationships,” Journal of the Academy of...

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he Evolution and Future of Retailing and Retailing Education

Grewal, Dhruv, Scott Motyka, and Michael Levy (2018), “The Evolution and Future of Retailing and Retailing Education,” Journal of Marketing Education, (invited and reviewed by co-editors).

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Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Herhausen, Dennis, Stephan Ludwig, Dhruv Grewal, Jochen Wulf and Marcus Schoegel (forthcoming), “Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities,” Journal of Marketing.

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